1. Startpage
  2. News
  3. Sharp Europe Consolidates Business Units as it Heralds a New Era of Di . . . .

Sharp Europe Consolidates Business Units as it Heralds a New Era of Digital Experience

teaserImage_Sharp-Europe-New-Era-Of-Digital-Experience

Emboldened by a new brand proposition and visual identity, the strategic shift marks a monumental milestone in Sharp Europe’s new business direction

Munich/London, 3 November 2025 – Sharp Europe, a leading provider of business technology products and services to organisations, today announced the launch of its ‘One Sharp’ Digital Experience brand proposition.

Building on over a century of innovation, this new proposition marks a progressive new era of customer centric IT services, supported by a comprehensive portfolio of offerings and solutions across cybersecurity and digital transformation programmes, strengthened by the integration of leading managed services provider ITpoint and Apsia, an expert in cloud business applications integration.

The launch also welcomes Sharp Display Solutions Europe (SDSE) into the Sharp Electronics Europe (SEE) portfolio, allowing the brand to go-to-market with a vibrant and hyper-connected technology proposition.

Commenting on Sharp’s Digital Experience proposition, Joe Tomota, President at Sharp Europe, says: “We know our brand has huge affinity with people and businesses around the world. This business consolidation and brand repositioning is emblematic of where we’re going next. Bringing together Sharp’s expertise in IT services, document and printing services, audio visual technology, and workplace solutions under a single, cohesive identity.”

“With decades of expertise in delivering innovative audio visual products and solutions across a range of industries, we now have an opportunity to shape the wider digital landscape. Our world is only becoming more visual and more sensorial, and we must respond to that.

As Sharp Europe unifies Sharp’s cutting-edge Display Solutions under one brand, we’re powering up a future in which technology, creativity, and collaboration unite to help our customers truly thrive,” concludes Tomota.

The strategic shift signals Sharp’s ongoing investment in innovation and its commitment to helping organisations secure their business, enhance performance and unlock new opportunities as a trusted technology partner for businesses of all sizes.

Contacts for further information and interviews:

Ann Kjellser
PR Manager
Sharp Display Solutions Europe
Tel: +46 72 162 87 19
E-Mail: ann.kjellser@sharp.eu

Hannah White
Campaign Manager
TEAM LEWIS
E-Mail: Sharp@teamlewis.com

About Sharp Europe

Sharp Europe helps organisations thrive in a rapidly changing working world. Through connecting people and technology, we deliver trusted, tailored solutions for the workplace and public spaces that increase efficiency and enhance performance, while freeing up our customers to focus on what they do best.

Headquartered in London, Sharp Europe work with customers in the private and public sectors, with a portfolio ranging from printers and advanced display technologies, through to IT Services and collaboration platforms like our Synappx Services.

Part of Sharp Corporation, which has over 39,000 employees worldwide, Sharp Europe has more than 700 IT practitioners supporting our European customers, offices in 17 countries and four manufacturing facilities across Europe.

As part of Sharp Corporation, Sharp Europe is investing and leading the industry in new areas of technology. As our customers’ needs shift, we are the perfect partner to connect them to the technology that will drive their business forward.

For more information, please visit www.sharp.eu.