Sharp/NEC partners with BlueStar to strengthen retail and hospitality channel reach
Munich September 17, 2025 – Sharp NEC Display Solutions Europe has announced a new partnership with specialist distributor BlueStar Inc, focused on expanding its reach in the retail and hospitality sectors, initially across the UK&I and Benelux regions.
BlueStar will distribute key Sharp products including the MultiSync® E Series and ME Series large format displays from 32- to 98-inch, as well as Sharp LC and LM interactive displays from 65- to 86-inch, and compatible wall mounts and stands. These offerings are engineered for use in public-facing environments that demand robust, professional-grade display solutions yet at budget-conscious price points. Additionally, BlueStar will offer the new highly energy-efficient Sharp ePaper displays, ideal for static signage that changes frequently such as POS promotional campaigns or menu boards.
BlueStar, a global distributor with extensive international expertise, brings sector-specific knowledge in retail and hospitality technology, supporting its reseller network with access to a broad portfolio of specialist hardware and integrated solutions. Their global reach and ability to deliver end-to-end systems make them a strong addition to Sharp/NEC’s distribution strategy.
“BlueStar’s experience in retail and hospitality, combined with their dedicated local and pan-European teams, make them a valuable partner as we grow our presence in these key markets,” said Nils Karsten, Business Segment Lead Retail at Sharp NEC Display Solutions Europe. “Our displays are designed for safe and reliable operation in high-traffic environments, offering professional-grade performance with long-term cost efficiency - all critical factors for our partners and end users.”
Maurice Van Rijn, Vice President of Business Development at BlueStar, commented: “We’re excited to partner with Sharp/NEC to expand our digital signage offering. Their display solutions are well known for durability and image quality, and are a welcome addition to our existing ecosystem, allowing us to deliver complete, high-quality solutions that our resellers can rely on.”